About us
Langston Roach Industries Ltd. was founded by Mr. Langston Roach in 1985 and is a private, family-owned business. We currently produce and distribute an extensive range of over 100 products in the Household and Personal Care industries.
Our range of Household products include, but is not limited to, all-purpose household cleaners, dishwashing liquid, bathroom cleaners, liquid laundry detergent, fabric softeners, sponges, garbage bags and lighting. Our Personal Care division includes products like shampoos, conditioners and various hair dressings.
LRI directly markets its products to over two thousand (2,000) trade and commercial customers throughout Trinidad and Tobago through a full-time staff of highly trained sales and customer service professionals. Our distribution channels include all leading supermarkets, variety stores, cosmetic counters and other retail establishments. Our company also serves customers throughout the Caribbean and some South American territories through distributors.
In our quest to sustain competitive advantage, LRI has developed excellent research capabilities. This allows us to constantly scan the external environment to be able to take advantage of business opportunities and defend against threats.
Innovation is the cornerstone of LRI’s operations, as the company has demonstrated the ability to continuously improve its product offerings to meet and exceed the changing tastes, expectations and lifestyles of consumers.
Our Vision
To be the preferred manufacturer and distributor of Household, Janitorial and Personal Care products in the Caribbean and to improve the lives of people in the communities we serve.
Our Mission
To offer excellent value to our customers by providing high quality products at affordable prices.
Our Brands
Lanher – Household Products and Cleaning Solutions
Smart Choice – Cleaning Products
Soft & Silky – Beauty & Personal Care Products
Nature’s Collection – Beauty & Personal Care Products
Fire Bright – Cleaning Products
Softer Choice – Cleaning Products