+1 (868) 302-JOBS(5627)/ +1 (868) 712- (WORK)9675 #143 Wrightson Road, Port of Spain, Trinidad & Tobago WI. Mon - Sat 8.00 - 18.00. Sunday CLOSED

General Sales Manager

  • Location:
  • Salary:
  • Posted:
    5 days ago
  • Category:
  • Deadline:
    August 12, 2022
  • Gender:
    Male, Female, Other

General Sales Manager


  • Recommend, develop, budget and implement plans and programs that will lead to the growth and profitability of the company
  • Determine annual unit and gross-profit plans by implementing sales and marketing strategies; analyzing trends and results
  • Manage, develop, coach, control and motivate the sales force to develop their skill to ensure that a high professional standard is achieved and monthly sales target and KPI target are met
  • Continually study the profitability, demand and potential of existing and new products
  • Implement initiatives to increase our market share with existing products
  • Monitor local and regional sales to ensure optimum sales coverage of all territories are achieved
  • Recommend, develop and implement new sales and marketing initiatives, strategies and programs for the seven (7) sales divisions
  • Review and implement appropriate processes and procedures to establish efficient and effective work flow
  • Establish sales objectives by forecasting and developing annual sales quotas for regions and territories
  • Develop and implement a national sales program by developing field sales action plans
  • Assess the strengths and weaknesses of the sales team and manage the sales program accordingly
  • Ensure targets are delivered through people management, performance review, reward and individual recognition
  • Provide on-the-ground support for sales associates as they generate leads and close new deals
  • Meet with customers to discuss their evolving needs and to assess the quality of our company’s relationship with them
  • Provide daily report of field sales success and communicate VOC data to superiors
  • Continually assess current business distribution channels, develop and evaluate their performance and manage conflict ensuring alignment with territory plans
  • Maintain data relative to clients, partners, accounts and activities and document customer interactions
  • Prepare and provide reports as required, give feedback on market intelligence and competition
  • Analyze competitor activities in the region and assess opportunities for business development
  • Represent the organization at trade shows and events
  • Assist with special projects or any other duties that may be assigned.



  • A first degree in Science and an MBA or related post-graduate degree preferably in Marketing
  • At least fifteen (15) years’ sales and marketing experience and must have a proven record of successfully managing a Sales Team
  • Experience with both CRM and ERM packages
  • The ability to travel overseas on short notice
  • MS Office (Excel, Word, PowerPoint, Outlook)
  • Must possess a good working vehicle and a valid Driver’s Permit.


  • Responsible for budgeting, strategic account planning and basic understanding of financial statements
  • 5 years of experience managing a B2B sales force
  • Experience in driving regional and national business.
  • Must be a recognized top-performer, high-energy, have a winning attitude and strong goal-orientation with ability to coach a team
  • Strong leadership skills, ability to lead by example
  • Strong interpersonal skills; the ability to interact with other business units and other members of the team in a professional and effective manner
  • Strong organizational skills, reliable, autonomous and ability to prioritize multiple job requests
  • Ability to observe and maintain confidentiality in the performance of duties
  • Ability to function as part of the management team of the business, demonstrating the Company’s values and taking ownership for contributing towards the execution of the Company’s vision and strategies
  • Must possess the highest standards of personal and professional integrity and ethics
  • Ability to effectively manage the Sales Team
  • Must be willing to work flexible hours.