The Marketing  Manager will work closely with the Director in developing and managing all aspects of marketing, branding, advertising, event planning, promotions, public relations and communications across all channels.

This is an exciting role that requires an overall strategic mind as well as a hands-on approach to ensure flawless execution in a fast paced environment. The incumbent will work closely with all functional areas within the organization.

The main areas of responsibility include, but are not limited to:

Market Research and Strategy

• Implement marketing, branding, promotion and advertising strategy for the organization.
• Analyze market trends and competitor activity and recommending improvements to achieve sales goals.
• Lead customer satisfaction surveys and report to management.

Branding and Promotion

• Develop strategies to increase company and product brand awareness.
• Reevaluate and manage the promotional calendar and develop new and innovative promotional strategies and vehicles that ‘cuts through’ traditional media.
• Develop and manage product launches.
• Manage direct customer marketing initiatives and assist in the enhancement of the customer database.
• Manage all social media sites as part of the strategic channels of delivery.
• Work with Director to develop and drive the execution of the digital marketing strategy.

Advertising and Creative Direction

• Continually assess the appropriateness and effectiveness of and implementation of traditional and nontraditional advertising channels.
• Guide Team Leader in procuring advertising media.
• Direct the creative design process through in house and external graphic artists / designers.

Public Relations, Corporate and Customer Communications

• Manage and write all Corporate press releases.
• Manage public relations to ensure continued trusted public perception of the organization.
• Manage the promotion of the Company Events and Sponsorships.

People Management

• Coach and develop direct reports.
• Ensure performance is managed in a productive supportive environment.
• Supervise day to day function of employees and be able to perform back up duties in case of absence or increased workload.

JOB REQUIREMENTS

Knowledge/Experience:

• Degree in Marketing, Business Administration, Communication, or related discipline.
• Minimum 7 years’ experience in Marketing and promotion
• 3+ years’ experience in B2B digital marketing and advertising
• Experience in Project Management will be an asset
• Advanced proficiency with Excel and BI tools
• Demonstrable experience with email marketing, lead generation and SEO
• Ability to work unpredictable hours, including some evenings and weekends

Required Competencies:

• Excellent communication and decision-making skills
• Analytical and organization skills, ability to see the big picture
• Ability to manage ambiguous situations
• Ability to manage competing demands
• Sense of initiative and leadership
• Ability to work with a team
• Relationship Management skills
• Ability to manage a team
• Excellent report writing skills