Overview

This function’s main objective is to assist with the creation, development and execution of strategy which directly impacts on the growth of sales, customer retention, top of mind recall by customers, brand recognition and community relevance.

What You Will Do

• Ensuring accuracy of any artwork produced, timely delivery and positioning in the print and electronic media;
• Conceptualization and formulation of appropriate and innovative marketing strategies and advertising campaigns;
• Preparation of a monthly event calendar for each brand;
• Developing creative briefs for advertising campaigns;
• Preparation of budgets as required;
• Monitoring environmental changes so as to keep up-to-date with market trends ensuring that appropriate responses and strategies are formulated and properly communicated;
• Maintains comprehensive records on promotional advertising from competitors;
• Planning and preparing media advertising schedules for each business unit;
• Interfacing with media houses and preparation of media bookings;
• Production of a monthly summary for each business unit for submission to the accounts department;
• Ensuring accuracy of any artwork produced, timely delivery and positioning in the print and electronic media;
• Timely distribution of point of purchase materials to the various business units;
• Preparation of job estimates and project approvals;
• Typing letters, memos, circulars, e-mails and any other written correspondence connected with the department;
• Maintenance of the various files for the department;
• Maintains comprehensive records relative to promotional advertising from competitors;
• Preparation and presentation of revenue growth campaigns to the executive team inclusive of the COO, CEO, Managing Director and Chairman;
• Must attend managers’ meetings as required;
• Ensures that required reports and paperwork are submitted in accordance with company policy, procedures and deadlines;
• Maintenance of the various files for the department;
• Organizing and coordinating the Mystery Shopper Program.
• Promotion of the company’s image and product and consistent assessment and analysis of the impact of these promotion efforts;
• Management of customer complaints with a view to maintaining quality customer care and service and preserving company image;
• Liaise with Business Analyst with respect to the evaluation of sales targets and the effective of promotion and advertising strategies in meeting these targets;
• Regularly scheduled store visits in order to ensure that marketing material is well presented so as to create expected impact as well as to make relevant input in customer service and of the service provided by CSRs;
• Any other related duties

What we can offer you

• Competitive Remuneration Package