+1 (868)285-9JOB/ +1 (868) 293-0678 #143 Wrightson Road, Port of Spain, Trinidad & Tobago WI. Mon - Sat 8.00 - 18.00. Sunday CLOSED

Medical Sales Representative

  • Location:
  • Salary:
  • Posted:
    3 weeks ago
  • Category:
  • Deadline:
    June 5, 2022
  • Gender:
    Male, Female, Other





The Medical Specialist-Orthopaedics is responsible for the active selling and promotion of Orthopaedic products to associated healthcare professionals and Hospitals.   They are the primary point of contact between AAL and the customers, specific to those specialties.  They are product category specialists, offering solutions from the three primary brand offerings within their product portfolio to meet the varying demands of their customers. These brands are Waldemar Link, Arthrex and Auxein.

The Medical Specialist-Orthopaedics works closely with the Orthopaedic Manager to develop and grow their customer base and build strong business relationships with their customers that enable the achievement of specialty sales targets.  They devise sales plans and use key selling techniques to influence purchasing decisions within specialty areas within customer accounts.

They provide market intelligence and key insights/feedback on developments within their assigned specialties that assists Management in the development of Key Account Plans, sales budgets, and targets.  As their role is front line sales, they must represent the company and themselves in a positive, professional, and competent manner.




These include, but are not limited to:


Business Planning. Develop and grow specialty customer base and route listing to ensure adequate coverage of the assigned specialty/ies.

Evaluate the needs of their respective specialty/ties to determine product/portfolio requirements.  Develop sales strategies to grow sales volumes in keeping with Management and Supplier targets.  Execute sales plans and strategies based on Business Manager and Supplier guidelines.

Channels of focus – Private hospitals, public hospitals, NIPDEC and Export.


Customer Support. Work alongside Customer Specialists, providing support, collaborating, and exchanging information, selecting the correct

products to assist customers based on customer needs.  Arrange for the installation and commissioning of products.  Support Biomed in trouble shooting product/equipment issues (


Distribution:  Develop a distribution strategy based on location/ channel of specialist/ consultant, product category and review distribution objectives quarterly to identify gaps in servicing targeted customers and new opportunities/ channels/ nontraditional channels.


Inventory Management: Develop monthly brand orders based on historical sales, new products, and promotional activities. Monitor inventory levels and forecasts to identify potential excess/ shortages based on demands and develop plans to address with Sales. Communication of such to the Orthopaedic Manager and Orthopaedic Inventory Coordinator is imperative to ensure smooth flow of operations and to avoid stock-out situations.


Pre-planning and attendance of surgical procedures. Understand the specific needs of the surgeon prior to attending the scheduled surgical case, liaise with Orthopaedic Inventory Coordinator and Orthopaedic Manager to prepare required instrumentation and implants then deliver to institution for sterilization. Attend the surgical case, provide technical support and advice on the use of the products such as sequence of implantation, bone preparation, correct insertion techniques and to problem solve. Complete procedure report, return implants and instrumentation to ORT3 location for verification. Collect Invoices from ORT3 location, then deliver to the various customer(s) in a timely manner. Return signed copies of invoices to ORT3 location.


Product Training/Usage techniques/Educational Development.  Complete product and clinical training as required.  Attend Sales and Trade meetings as required.

Promotional Activities.  Prepares and makes product/portfolio presentations to customers. Requests quotations via the quotations department and present sales proposals as requested by customers.  Promote key benefits and points of differentiation amongst products and brands within the specialty portfolio/s.   Conduct product demonstrations.  Educate customers on proper product usage and provide technical knowledge/advise as required.  Introduce new products.  Initiate sales campaigns/objectives/directives and follow marketing plan guidelines to meet sales expectations.  Organize/attend events and conferences.

Selling. Develop a close rapport with Orthopaedic Surgeons and actively listen to their needs, present solutions to their clinical problems based on products available from the portfolio of brands and subcategories. Overall determine the needs of the clients and create actionable plans to meet their needs and or solve specific problems.

Trade Reviews. Develop monthly schedules to support Customer Specialists in the field.  Report weekly on customer visits against planned objectives and addressing operational issues as they occur.  Detail trade visit outcomes and action items.  Provide insights, marketing intelligence to help guide Business Management plans.


  • Ability to accurately forecast and predict business results.
  • Ability to create and deliver fact-based presentations to promote specialty product/s and close sales opportunities.
  • Ability to work at any time, at any institution and on weekends and public holidays as needed. Educate and train physicians, hospital personnel and other AAL clinical specialists on products and solutions that AAL offer.
  • Acts with urgency to make the most of opportunities, address customer needs and accomplish goals and objectives
  • Conduct product demonstrations/ in-services aligned to brand plans/business goals.
  • Demonstrates and effectively applies industry and cross-category knowledge & expertise.
  • Demonstrates effective communication and negotiation skills to provide product solutions, solve problems and close the sales.
  • Must always follow and obey all A.A.L. Standard Operating Procedures.
  • Proficiency in PowerPoint and Excel
  • Supply technical and brand knowledge support to all internal functions involved in the procurement, storage, and distribution of the assigned brands
  • Supply technical and troubleshooting support to customers as trained
  • Represents the face of the brand/ company to the customers and the voice of the brand/ category to the company.
  • Serves as liaison between the customer, sales team, customer service, purchasing, warehousing, internal support team members as it pertains to the brand and foster a culture of growth and collaboration
  • Stay up to date on new products, solutions and development within the areas assigned.
  • Strong interpersonal, communication and selling skills.
  • Technically inclined with a penchant for learning, demonstrating, training, educating, and teaching.
  • The job requires packing, moving, transporting, and travelling with ortho instrumentation, implants, and powered equipment. It is therefore at times physically demanding. An ideal candidate should be physically capable of lifting and carry 25-100 lbs of product/equipment in and out of vehicles, into and out of buildings, up and down stairs.
  • Uses facts and data analysis to identify good options and make/implement good decisions.




  • A science background in physiology, anatomy and or biology will be an asset.
  • Candidate must be willing and able to travel the length and breadth of Trinidad, Tobago, and the Caribbean to help the growth of the Orthopaedic business.
  • Candidate must have a valid Trinidad and Tobago driver’s licence.
  • Candidate must have a vehicle in good working condition.
  • Experience in the medical field or related disciplines will be an asset.
  • Initiative-taking and target driven.
  • Possess a valid passport as regional/international travel may be necessary to attend trainings, seminars, events associated with the assigned brands.
  • Proficient in Microsoft Office Suite at an intermediate or advanced level.